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	Title	Authors/Editors	Publisher	Type	Copies
	Contemporary Advertising, 5th ed (The Irwin series in marketing) Edition: 5th Year: 1993 ISBN: 025613412X ISBN 13: 9780256134124	Arens Bovee	McGraw-Hill Inc.,US	Books	1
	The Marketing Game! (with student CD ROM) Edition: 3 Year: 2001 ISBN: 0073897345 ISBN 13: 9780072513806	Charlotte Mason Jr., William Perreault	McGraw-Hill/Irwin	Books	1
	Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century Edition: 1st Year: 2002 ISBN: 0130908282 ISBN 13: 9780130908285	Jim Aitchison	Prentice Hall	Books	1
	Marketing Planning and Strategy Edition: 5 Year: 1996 ISBN: 0538852836 ISBN 13: 9780538852838	Subash C. Jain	South-Western College Pub	Books	1
	International Marketing (Irwin Series in Marketing) Edition: 9th Year: 1996 ISBN: 0256139504 ISBN 13: 9780256139501	Philip R. Cateora	Irwin Professional Publishing	Books	3
	Promotional Strategy Year: 1999 ISBN: 0702143707 ISBN 13: 9780702143700	L. Koekemoer B. van der Westhuizzen C. Skinner	Juta Academic	Books	1
	Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing) Edition: 8 Sub Year: 1994 ISBN: 0256122407 ISBN 13: 9780256155532	James F. Engel Martin R. Warshaw Thomas C. Kinnear	Richard D Irwin	Books	1
	The New Positioning: The Latest on the World's #1 Business Strategy Edition: 1 Year: 1997 ISBN: 0070653283 ISBN 13: 9780070653283	Jack Trout Steve Rivkin	McGraw-Hill Education	Books	1
	The Handbook of Online Marketing Research: Knowing Your Customer Using the Net Edition: 1 Year: 2000 ISBN: 0071361146 ISBN 13: 9780071361149	Joshua Grossnickle Oliver Raskin	McGraw-Hill	Books	1
	The Marketing Game! (Book & CD-ROM) Edition: 3rd Year: 2002 ISBN: 0256139881 ISBN 13: 9780256139884	Charlotte H Mason William D. Perreault Jr.	Irwin/McGraw-Hill	Books	1

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