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  Title Copies
The Marketing Game! (with student CD ROM) 
Edition: 3 
Year: 2001 
ISBN: 0073897345 
ISBN 13: 9780072513806 
 1 
Relationship Marketing (Chartered Institute of Marketing) 
Edition: 2nd 
Year: 2002 
ISBN: 0750648392 
ISBN 13: 9780750648394 
 1 
Marketing Planning and Strategy 
Edition: 5 
Year: 1996 
ISBN: 0538852836 
ISBN 13: 9780538852838 
 1 
Strategic marketing (The Irwin series in marketing) 
Year: 1982 
ISBN: 0256026459 
ISBN 13: 9780256026450 
 1 
Definitive Guide to Marketing Planning, The 
Edition: 2nd Revised edition 
Year: 2000 
ISBN: 0273649329 
ISBN 13: 9780273649328 
 1 
Consumer Behavior (7th Edition) 
Edition: 7th 
Year: 1999 
ISBN: 0130841293 
ISBN 13: 9780130841292 
 1 
Warp-Speed Branding: The Impact of Technology on Marketing 
Edition: 1 
Year: 1999 
ISBN: 0471295558 
ISBN 13: 9780471295556 
 1 
Marketing Plans, Fifth Edition: How to prepare them, how to use them 
Edition: 5 
Year: 2002 
ISBN: 0750656255 
ISBN 13: 9780750656252 
 1 
The New Positioning: The Latest on the World's #1 Business Strategy 
Edition: 1 
Year: 1997 
ISBN: 0070653283 
ISBN 13: 9780070653283 
 1 
Advertising, Promotion and Supplemental Aspects of IMC 
Edition: 5th 
Year: 1999 
ISBN: 0030211131 
ISBN 13: 9780030211133 
 1 
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