Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century

Type

Book

Authors

Jim Aitchison

ISBN 10

0130908282

ISBN 13

9780130908285

Tags

Performing Arts, Advertising, History & Criticism

Description

This is the definitive step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success. - from Amzon

Number of Copies