Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)
Type
Book
Authors
ISBN 10
0256122407
ISBN 13
9780256155532
Category
Unknown
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Publication Year
1994
Publisher
Pages
640
Description
This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory. - from Amzon
Number of Copies
1
