Promotional Strategy
Type
Book
Authors
ISBN 10
0702143707
ISBN 13
9780702143700
Category
Unknown
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Publication Year
1999
Publisher
Pages
480
Tags
Description
When you integrate the tools of promotional strategy such as: advertising; personal selling; sales promotion; direct marketing; and public relations, you build a powerful communications strategy. This text covers all aspects of the promotional mix. Written for the Institute of Marketing Management's (IMM) course in Marketing Communications it integrates a practical approach with late 20th century theory. - from Amzon
Number of Copies
1
