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Author: Jack Trout [ All ]

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  Title Copies
Bottom-up Marketing 
Edition: Reprint 
Year: 1990 
ISBN: 0452264189 
ISBN 13: 9780452264182 
The New Positioning: The Latest on the World's #1 Business Strategy 
Edition: 1 
Year: 1997 
ISBN: 0070653283 
ISBN 13: 9780070653283