Marketing Planning and Strategy
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Type
Book
Authors
ISBN 10
0538852836
ISBN 13
9780538852838
Category
Unknown
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Publication Year
1996
Publisher
Pages
843
Tags
Description
This book is designed to help develop strategic marketing skills essential for today's global competition. It focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 1038 | 1 | Yes |