The Marketing Game! (Book & CD-ROM)
Type
Book
Authors
ISBN 10
0256139881
ISBN 13
9780256139884
Category
Unknown
[ Browse Items ]
Publication Year
2002
Publisher
Pages
128
Description
"The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The "Marketing Game" is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility. - from Amzon
Number of Copies
1
