University of Africa Library
Create Library
Login
Home
Catalog
Search Catalog
Database A-Z
Top Collections
New Collections
My Account
Ask a Librarian?
Search
All
Audio/Visuals
Books
E-Books
E-Journals
Journals
News Clippings
Other
Publications
References
Software
Thesis
Default
Id
Title
Call No
ISBN
ISSN
ASIN
LCCN
DDC
OCLC
UPC
Author
Publisher
Category
Tags
Subject
Abstract
Description
Clear
Tag:
Advertising
[
All
]
Page 1 of 3
Title
Authors/Editors
Publisher
Type
Copies
Advertising, Promotion and Supplemental Aspects of IMC
Edition
:
5th
Year
:
1999
ISBN
:
0030211131
ISBN 13
:
9780030211133
Terence A. Shimp
Harcourt College Pub
Books
1
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Edition
:
1
Year
:
2005
ISBN
:
1591396190
ISBN 13
:
9781591396192
W. Chan Kim
Renee Mauborgne
Harvard Business Review Press
Books
1
Consumer Behavior (7th Edition)
Edition
:
7th
Year
:
1999
ISBN
:
0130841293
ISBN 13
:
9780130841292
Leon Schiffman
Leslie Kanuk
Pearson Education
Books
1
Contemporary Advertising, 5th ed (The Irwin series in marketing)
Edition
:
5th
Year
:
1993
ISBN
:
025613412X
ISBN 13
:
9780256134124
Arens
Bovee
McGraw-Hill Inc.,US
Books
1
Creative Strategy in Advertising
Edition
:
11 Int
Year
:
2013
ISBN
:
1285080270
ISBN 13
:
9781285080277
Bonnie L. Drewniany
A. Jerome Jewler
Wadsworth Publishing Co Inc
Books
1
Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century
Edition
:
1st
Year
:
2002
ISBN
:
0130908282
ISBN 13
:
9780130908285
Jim Aitchison
Prentice Hall
Books
1
Definitive Guide to Marketing Planning, The
Edition
:
2nd Revised edition
Year
:
2000
ISBN
:
0273649329
ISBN 13
:
9780273649328
Angela Hatton
Financial Times/Prentice Hall
Books
1
International Marketing (Irwin Series in Marketing)
Edition
:
9th
Year
:
1996
ISBN
:
0256139504
ISBN 13
:
9780256139501
Philip R. Cateora
Irwin Professional Publishing
Books
3
Marketing Creating Value for Customers
Edition
:
Subsequent
Year
:
1997
ISBN
:
0256228779
ISBN 13
:
9780256228779
Call No
:
658.8CHU
Churchill, Gilbert A.
Peter, J. Paul
Irwin Professional Pub
Books
1
Marketing Planning and Strategy
Edition
:
5
Year
:
1996
ISBN
:
0538852836
ISBN 13
:
9780538852838
Subash C. Jain
South-Western College Pub
Books
1
1
2
3