Consumer Behavior (7th Edition)

Type

Book

Authors

Leon Schiffman

Leslie Kanuk

ISBN 10

0130841293

ISBN 13

9780130841292

Tags

Advertising, Consumer Behavior, Research, Marketing

Description

This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior. - from Amzon

Number of Copies