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Tag:
Marketing
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Page 4 of 6
Title
Authors/Editors
Publisher
Type
Copies
Marketing: Principles and Perspectives
Edition
:
3rd edition
Year
:
2000
ISBN
:
0071180257
ISBN 13
:
9780071180252
Bearden
McGraw-Hill Inc.,US
Books
1
Marketing: Teacher's Book
Year
:
1995
ISBN
:
0256208360
ISBN 13
:
9780256208368
Siegel
McGraw-Hill Inc.,US
Books
1
Online Marketing: A Customer-Led Approach
Edition
:
1
Year
:
2007
ISBN 13
:
9780199265855
Call No
:
658.84 GAY
Richard Gay
Alan Charlesworth
Rita Esen
Oxford University Press
Books
2
Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice)
Edition
:
Third Edition
Year
:
2010
ISBN
:
0749451084
ISBN 13
:
9780749451080
Call No
:
659.2 GRE
Anne Gregory
Kogan Page
Books
1
Promotional Strategy
Year
:
1999
ISBN
:
0702143707
ISBN 13
:
9780702143700
L. Koekemoer
B. van der Westhuizzen
C. Skinner
Juta Academic
Books
1
Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)
Edition
:
8 Sub
Year
:
1994
ISBN
:
0256122407
ISBN 13
:
9780256155532
James F. Engel
Martin R. Warshaw
Thomas C. Kinnear
Richard D Irwin
Books
1
Relationship Marketing (Chartered Institute of Marketing)
Edition
:
2nd
Year
:
2002
ISBN
:
0750648392
ISBN 13
:
9780750648394
Martin Christopher
Adrian Payne
David Ballantyne
Routledge
Books
1
Retailing: Environment and Operations
Edition
:
1
Year
:
2001
ISBN
:
1861525338
ISBN 13
:
9781861525338
Andrew Newman
Peter Cullen
Cengage Learning EMEA
Books
1
Services Marketing (6th Edition)
Edition
:
6
Year
:
2012
ISBN
:
0078112052
ISBN 13
:
9780078112058
Call No
:
658.8SER
Zeithaml, Valerie
Bitner, Mary Jo
Gremler, Dwayne
McGraw-Hill Education
Books
1
Strategic Market Planning: Problems and Analytical Approaches
Year
:
1979
ISBN
:
013851089X
ISBN 13
:
9780138510893
Derek F. Abell
Prentice Hall
Books
1
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3
4
5
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