Marketing: Teacher's Book
Type
Book
Authors
ISBN 10
0256208360
ISBN 13
9780256208368
Category
Unknown
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Publication Year
1995
Publisher
Description
This work offers an overview of important marketing topics while keeping the focus on practical marketing fundamentals, background, strategies and practices. It features: mini-cases based on domestic and international business/marketing issues in real companies; consumer insights, international marketing, using the Internet in marketing and marketing career profiles; and appendices on marketing maths, marketing careers and examples of a small business marketing plan. - from Amzon
Number of Copies
1
