Online Marketing: A Customer-Led Approach
Type
Book
Authors
ISBN 13
9780199265855
Category
Management
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Publication Year
2007
Publisher
Pages
560
Tags
Description
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more. - from Amzon
Number of Copies
2
