How to Market Books
Type
Book
Authors
ISBN 10
0749420391
ISBN 13
9780749420390
Category
Unknown
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Publication Year
1997
Publisher
Description
Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing. - from Amzon
Number of Copies
1
