Internet Marketing: Readings and Online Resources (McGraw-Hill International Editions: Marketing & Advertising Series)
Type
Book
Authors
ISBN 10
0071188096
ISBN 13
9780071188098
Category
Unknown
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Publication Year
2000
Publisher
Pages
368
Description
This text describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principles of marketing approach. Traditional marketing concepts are still valid; what changes in the internet environment are the applications. - from Amzon
Number of Copies
1
