If You're So Brilliant... How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning

Type

Book

Authors

Malcolm McDonald

ISBN 10

074943726X

ISBN 13

9780749437268

Tags

Marketing, Sales & Selling

Description

Brilliant people love to be challenged. That's why you're attracted to this book. But behind all that brilliance, there's something bothering you. Your marketing plans look good but are not quite hitting the spot. They seem to fall short of their objectives... - from Amzon

Number of Copies