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Page 3 of 3
Title
Authors/Editors
Publisher
Type
Copies
Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)
Edition
:
8 Sub
Year
:
1994
ISBN
:
0256122407
ISBN 13
:
9780256155532
James F. Engel
Martin R. Warshaw
Thomas C. Kinnear
Richard D Irwin
Books
1
Relationship Marketing (Chartered Institute of Marketing)
Edition
:
2nd
Year
:
2002
ISBN
:
0750648392
ISBN 13
:
9780750648394
Martin Christopher
Adrian Payne
David Ballantyne
Routledge
Books
1
The Handbook of Online Marketing Research: Knowing Your Customer Using the Net
Edition
:
1
Year
:
2000
ISBN
:
0071361146
ISBN 13
:
9780071361149
Joshua Grossnickle
Oliver Raskin
McGraw-Hill
Books
1
The Knowledge Management Toolkit: Orchestrating IT, Strategy, and Knowledge Platforms (2nd Edition)
Edition
:
2
Year
:
2002
ISBN
:
013009224X
ISBN 13
:
9780130092243
Amrit Tiwana
Prentice Hall
Books
1
The New Positioning: The Latest on the World's #1 Business Strategy
Edition
:
1
Year
:
1997
ISBN
:
0070653283
ISBN 13
:
9780070653283
Jack Trout
Steve Rivkin
McGraw-Hill Education
Books
1
1
2
3