The Fundamentals of Hospitality Marketing (Tourism & Hospitality)
Type
Book
Authors
ISBN 10
0826448321
ISBN 13
9780826448323
Category
Unknown
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Publication Year
2000
Publisher
Pages
128
Description
"The Fundamentals of Hospitality Marketing" is essential reading for students on degree - and diploma-level courses in leisure and tourism. Practitioners in the industry who have not had the opportunity for a formal course of marketing training and who want to increase their knowledge and understanding of marketing will also find this book of great benefit. Carefully structured to be used in the teaching weeks of one semester, this is the first short, concise, affordable marketing text book for students of hospitality. Each section of the book is directly related to the hospitality industry through the use of up-to-date examples. - from Amzon
Number of Copies
1
