Service Management: Operations, Strategy, and Information Technology with Student CD-Rom Mandatory Package

Type

Book

Authors

James A Fitzsimmons

Mona J Fitzsimmons

ISBN 10

0072424192

ISBN 13

9780072424195

Tags

Economics, Service, Information Management, Management, Operations Research

Description

Service Management is the best-selling text in this market and includes compelling and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management. - from Amzon

Number of Copies