Essentials of Strategic Management (2nd Edition)

Type

Book

Authors

Thomas L. Wheelen

J. David Hunger

ISBN 10

0130196002

ISBN 13

9780130196002

Tags

Management, Management Science, Systems & Planning, Strategy & Competition, Entrepreneurship, Strategic Planning, Reference & Test Preparation, Economics

Description

For undergraduate and graduate courses in Strategic Management and Business Policy. A short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal as are examples. Essentials of Strategic Management is suitable for a variety of strategy courses and may also be used in corporate and executive training programs. Serves as an excellent supplement to cases and simulations. - from Amzon

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