Strategic Management and Business Policy
Type
Book
Authors
ISBN 10
0201600005
ISBN 13
9780201600001
Category
Unknown
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Publication Year
1989
Pages
1120
Description
This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. KEY TOPICS 43 timely and well-researched corporate cases examine real companies at all stages of development. For directors of strategic planning, competitive intelligence analysts, and strategic planners. - from Amzon
Number of Copies
1
