Marketing Strategy and Competitive Positioning

Type

Book

Authors

John A. Saunders

Graham J. Hooley

Nigel Piercy

ISBN 10

0273655167

ISBN 13

9780273655169

Tags

Decision-Making & Problem Solving, Systems & Planning, Marketing, Sales & Selling, Customer Relations, Strategic Planning, Decision Making, Reference & Test Preparation, Sales

Description

"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. - from Amzon

Number of Copies