The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

Type

Book

Authors

John Gerzema

Edward Lebar

ISBN 10

047018387X

ISBN 13

9780470183878

Category

Unknown [ Browse Items ]

Publication Year

2008

Publisher

Jossey-Bass

Pages

272

Tags

Decision-Making & Problem Solving, Systems & Planning, Marketing, Strategic Planning, Decision Making

Number of Copies

1

Library	Accession‎ No	Call No	Copy No	Edition	Location	Availability
Main	1003		1			Yes

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