Marketing Management

Type

Book

Authors

MC Cant

CH van Heerden

ISBN 10

0702188573

ISBN 13

9780702188572

Tags

Marketing, Sales & Selling, Sales

Description

This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. This book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book. - from Amzon

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