Cengage Advantage Books: This Is PR: The Realities of Public Relations
Type
Book
Authors
ISBN 13
9781133307617
Category
Management
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Publication Year
2012
Publisher
Pages
384
Description
Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, 11E, International Edition covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom. - from Amzon
Number of Copies
1
