Telecommunications: An Introduction To Electronic Media

Type

Book

Authors

Lynne S. Gross

Lynne Schafer Gross

ISBN 10

0697355063

ISBN 13

9780697355065

Tags

Internet, Groupware, & Telecommunications, Telecommunications & Sensors, Communication, Communication & Media Studies, Social Sciences, Communications, Media Studies

Description

This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners. "Telecommunications: An Introduction to Electronic Media, 7/e" divides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (with a glossary helping readers with unfamiliar terms if later chapters are read first). - from Amzon

Number of Copies