Concepts of Strategic Management

Type

Book

Authors

Fred R. David

ISBN 10

0023278684

ISBN 13

9780023278686

Tags

Management, Systems & Planning, Strategy & Competition, Strategic Planning, Reference & Test Preparation

Description

For undergraduate courses in Strategic Management, Strategy, and Business Policy. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 41 Experiential Exercises, and 41 cases are included. - from Amzon

Number of Copies