Transnational Management: Text and Cases
Type
Book
Authors
ISBN 10
0071232281
ISBN 13
9780071232289
Category
Unknown
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Publication Year
2003
Publisher
Pages
850
Description
"Transnational Management: Text and Cases, 4e", Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. "Transnational Management" focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management. - from Amzon
Number of Copies
1
