Management Mistakes and Successes

Type
Book
Authors
ISBN 10
0471333115 
ISBN 13
9780471333111 
Category
Unknown  [ Browse Items ]
Publication Year
1999 
Publisher
Wiley 
Pages
352 
Description
This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision-making. * It covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management. * This updated edition features new and current cases which have been added on such companies as Continental Air, Harley Davidson, IBM, Sunbeam, Planet Hollywood, and Toys "R" Us. * Contains an all new section on "Entrepreneurial Adventures." - from Amzon 
Number of Copies

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