General Managers in Action

Type
Book
ISBN 10
019504083X 
ISBN 13
9780195040838 
Category
Unknown  [ Browse Items ]
Publication Year
1987 
Pages
512 
Description
Intended as a casebook for advanced management courses in MBA programs and executive education, this volume consists of eighteen classic case studies from a variety of international businesses--including General Electric, Gold Star, Johnson and Johnson, British Petroleum Company, and the Monsanto Company--that illuminate the major decisions of business life and provide executives with strategies for dealing with specific situations. To supplement the case studies, Aguilar discusses the critical issues faced by general managers and includes explanatory notes for each case as well as references for further study. - from Amzon 
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