The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition)

Type

Book

Authors

Thomas T. Nagle

John E. Hogan

ISBN 10

0131856774

ISBN 13

9780131856776

Tags

Microeconomics, Decision-Making & Problem Solving, Pricing, Marketing, Sales & Selling, Decision Making

Description

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development. - from Amzon

Number of Copies